Monday, June 15, 2009

Why Google Indexing Requires A Complex Blend Of Skills

If it was easy, everybody would be doing it. Getting a company’s name and products, or services, onto the first page of a genuine Google search isn’t a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?

Specifically the four skills needed for SEO work are:
Web Design – producing a visually attractive page
HTML coding - developing Search Engine friendly coding that sits behind the web design
Copy writing – producing the actual readable text on the page
Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice the people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like FrontPage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site – in Google terms, this is sandboxing. Google takes new sites and “naughty” sites and effectively sin-bins them for 3-6 months, you can still be found but not until results page 14 – really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

The final skill is marketing, after all this is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in “Accountant Manchester North-West England”, which is great, except no-one ever actually does that search. So the marketing skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

I hope you will see that professional Search Engine Optimisation companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.

About the author:
John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via

Friday, October 10, 2008

SEO forums and frequently asked on onpage optimization

We are dedicated to helping your business successfully and effectively integrate search marketing into your overall marketing strategy.
Question: Should I add robots follow Meta tag to my pages?
My chiropractor said that I should add a "robots follow" tag on all the pages of our site in order for it to be spidered deeply by the search engines. She also said that I should put the "revisit after" tag on as well, to let the bots know how often they should stop by. What do you think?
The default for all search engine spiders is to automatically follow the links that it finds on any given page, which makes any "robots follow" tag redundant. If you *don't* want the search engine spider to follow the links, you can try the "no follow" tag, but it may or may not be obeyed by all robots.

Question: How to get Instant web traffic?
If you are looking for instant traffic go for Paid Search Campaign
Question: What is the tool for checking back link?
Answer:Use this one : Hi! You could try using this tool

Question: Do you bookmark your own article. If so, do you do in on all the large bookmarking sites?
Answer: social book marking will help your article get traffic and it will also get it indexed quickly by google, a good social book mark site is dig

Question: Which article submission services are good? Is there any good practice to follow when writing?
Answer: Article writing and submission is most effective way to get quality backlinks and traffics. If you want to promote your site and want to take good amount of traffics through your articles then you should write and submit articles regular because link building has not any limitation.

Question: What are the Value of Link Pages and Reciprocal Links?
Hi,When I had my e-commerce site redesigned I chose not to have a links page on it because I was led to believe that reciprocal links have the effect of cancelling one another out.It was suggested that I needed to focus more on gaining high quality, non-reciprocal inbound links from sites with similar and relevant content.However, most of the sites I request links from are asking for a reciprocal link and I can understand why.Should I reconsider adding a links page to my website?Is it worth adding a links page if quality sites will only link to me in exchange for a reciprocal link?No doubt, non-reciprocal high quality links are the best things you can achieve, but they are not as easy to get.And as for the other webmasters asking a link from you first, why do you forget that you are the one who approached them with a request, its their right to ask for a link can give link backs to the one's whom you find beneficial with regards to some factors such as relevancy, good pr, and an overall good website.

Question: Is it anyway to find out where our competitions link their’s web pages' URLs?
link: command in google also works, but google doesnt show all the back links. yahoo may be a better place if you want to see all backlinks.

Question: It seems that writing articles and submitting them to free article submission sites has become a standard practice. Is there a good submission strategy?
Answer: I have used the following website for a few article submissions and thought they offered a good service;

Question: Is there anyone to say should I put aside posting comments on blogs and forget it? Is it enough to just continue submission? Or maybe something else is coming?
Answer: There is an advantage to blog posting and forums etc, but you should not really rely on this as your main source of backlinks. Many people here would consider blog posting etc almost worthless as the links are no follow, and often are from low PR sites.

Question: How can i increase site fast in Google?
Answer: Create link building on site main keyword. Every time used good PR website/blog. Do Use only in Relavant content, category and theme. Many way increase link building on your website target keyword. (1) Three way Link exchange. (2) Reciprocal Link exchange. (3) Directory Submission (4) Forum posting (5) Comments Posting (6) Blog creation (7) Blog Promotion (8) RSS submission.

Question: How will site "A" get a higher PR?
Answer: Pagerank is only about the PR of the linking page and the number of outbound links on that page.

Questions: what's the keywords length used for website optimization and also tags.And Descripation and title length.
Answer: And if you're asking how long your meta keyword tag should be, it doesn't matter cuz it won't help you get any targeted traffic.And if you're asking how long your Meta descriptions and Title tags should be, the answer is as long as they need to be. I like a sentence or two for Meta descriptions (but they can actually be even longer), and about 11-12 words in my Title tags.
Question: Do you want to secure a top ranking in search engine result pages (SERP)?

Question:What is the significance of Meta Title Tag?
Answer: Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.
web design chennai

Friday, March 28, 2008

Duplicate site and content - different top level domain?

Hi all

I'm new to this forum, so this is my first post - here goes:

I currently have a South African site ( where I offer products and services. I would like to expand this to site to offer products to the international market (.com). Can I now simply copy the site onto my .com domain, or do I have to create a completely unique site? Much of the site is applicable to both domains, but there are some key differences to the products.

I'm a bit worried about the duplicate content issue.

Best regards

It is a tricky buisness.
but yes, always have unique content and make sure you do not set a geotarget to any country specific and ensure you are getting a wide range of international relevant links.

copying content would be similar to perfoming HARA-KIRI on your own websites.

You should always make sure to use seperate content on other websites.
There are a few different reasons why search engines dislike duplicated content. One is that they don’t want to show the same pages in their search results. Another is that they don’t want to spend the resources in indexing pages that are substantially similar.